Herbert Holler has been a full-time party producer, promoter, and DJ for over 25 years, performing at some of the most iconic venues in New York City nightlife history. From Wall Street to 125th Street, from Brooklyn to the Bronx, he has commanded dance floors across the city, as well as internationally in destinations like Tokyo, Venice, and London.
His client list includes global brands such as Samsung, Porsche, Live Nation, Sony/ATV, and Apple, along with renowned event-production teams like Creative Edge, Glow, Frost Audio, and Sequence. Holler has shared the stage with world-famous artists including Snoop Dogg, The Weeknd, Diplo, Benny Blanco, Boyz II Men, John Legend, and Mark Ronson. Recently, he appeared on The Tonight Show Starring Jimmy Fallon, further cementing his place in contemporary music culture.
In addition to guest appearances, Holler continues to helm some of New York’s most celebrated annual events, such as the Brooklyn Black Tie Ball, the Brooklyn Botanic Spring Gala, and SummerStage. He is also the creator of Herbert Holler’s Freedom™ Party, the longest-running and most legendary hip-hop dance party in the world. Now in its 22nd year, with over 1,000 events to date and monthly dance floors in New York and Philadelphia, the Freedom™ Party has been voted “Best Party” by Papermag, Village Voice, and URB.
Beyond Freedom™, Holler launched My House™, a premier destination for deep-house music lovers, and Jams™, a high-energy celebration of late-90s and 2000s hits. His success comes from a deep sensitivity to music’s energy, a vast and versatile knowledge of genres, and an unwavering passion for making people happy. Known for his ability to read a crowd, improvise on the spot, and deliver an undeniable, driving rhythm, Herbert Holler transforms every set into a seamless and unforgettable musical experience.
Herbert Holler Official Website
